FREQUENTLY ASKED QUESTIONS
What is Door Jamb Advertising (DJA)?
Door Jamb Advertising is an innovative advertising platform where commercial spaces like restaurants, shops, or malls offer their door jambs as prime advertising real estate. It's about transforming everyday access points into valuable media spaces where brands can engage with consumers who are already in a buying environment, enhancing the likelihood of immediate purchase decisions.
Do I need to have an ad design to start?
DJA offers comprehensive design services. We work with you from the initial concept to the final product, ensuring your ad is both visually appealing and strategically optimized for visibility. Our team can develop everything from scratch, tailored to your brand's identity and marketing goals.
How long do ads typically remain in place?
The duration of ad campaigns can vary. Some advertisers opt for short-term promotions, like a month, while others might choose longer engagements, such as quarterly or annual contracts, to build sustained brand presence and recognition.
What if my advertisement design isn't suitable for door jambs or if I'm interested in other types of physical advertising space?
At DJA, our agents are equipped to work with various types of physical advertising spaces beyond just door jambs. Whether you're looking to place an ad on a wall, a table, a floor decal, or any other surface, our design team can modify or create your advertisement to fit any size or shape. Our goal is to leverage all available advertising real estate in commercial environments, ensuring your message reaches your audience effectively regardless of the medium. We'll help tailor your campaign to take advantage of the most impactful advertising spaces available.
How do I begin with DJA, either as an advertiser or space owner?
Starting with DJA is straightforward. Advertisers can explore our platform, choose a space, and work with us on the design and placement. Space owners can list their property by contacting us or signing up online. Our team will then guide you through the process, from space evaluation to listing and beyond.
What if I want to end or change my advertising campaign prematurely?
We ask for a commitment of at least one quarter when listing spaces with DJA to provide stability for our advertisers. However, should circumstances require you to terminate your advertising campaign prematurely, there will be a $300 removal and early termination fee to account for the costs associated with removing the advertisement and potential lost advertising revenue. This fee helps balance the flexibility we offer with the need to maintain a reliable service for all our partners.
What's in it for commercial space owners?
Owners or lessees of commercial spaces can generate a new revenue stream by leasing out their door jambs or other advertising spaces. This passive income requires no extra effort from them, as DJA handles everything from ad design to installation and maintenance. It's an opportunity to monetize underutilized areas without disrupting the business's operation or aesthetic appeal.
How does it benefit advertisers?
DJA provides advertisers with a unique opportunity to place their brand in front of consumers at a moment when they are most receptive. This proximity to the point of sale can lead to higher engagement rates, brand recall, and potentially better conversion rates. It's a cost-effective alternative to traditional billboards or digital ads, offering a more personal and targeted approach to advertising.
What about the installation of the advertisements?
Installation is a hassle-free process handled entirely by DJA. We employ professionals who ensure that the ad is mounted securely and aesthetically, considering both the ad's visibility and the integrity of the host space.
Can I choose the location where my ad will be displayed?
Yes, advertisers can select from our inventory of available locations. This allows for precise targeting, ensuring your ad is placed in areas where your target demographic is most active, whether it's a busy shopping mall or a popular local eatery.
What if my advertisement gets damaged or defaced?
DJA takes responsibility for the ad's condition. We offer maintenance services that include repair or replacement of any ads that suffer from wear, damage, or vandalism, ensuring your advertising investment continues to serve its purpose.
Is there a cost for listing my advertising space?
Typically, listing your space with DJA incurs no cost to you, although there might be a small fee depending on the market or promotional strategies. Your primary earnings come from the revenue share of the ad space rentals.